Who is Chicho?

Throughout the years photography and videography always interested me but not to a point that I thought I’d make this my life. I’ve seen failure, heart break, death, joy, love, life and success. This all has made me admire three things in life, Ayrton Senna said it best “I admire Hard Work, Determination and Competence”.

You can’t teach passion, you can’t just get it, you have to suffer to get passion, you have to feel to get passion, it’s not free, but I earned it, and this is what I love.

I'm Eduardo Bezerra de Lima but my friends and colleagues know me as Chicho. I’m a Peruvian Canadian filmmaker and advertising professional. Since 2009, I've been involved in the advertising and film industry in Peru, where I've filmed many commercials, institutional work, music videos, and even a feature film where I worked as an assistant director and second unit director.

I've worked with some of the most important ad agencies in South America, such as TBWA, McCann, JWT, FCB, Leo Burnett, Fahrenheit, and Circus, collaborating with talented professionals from all over the world who have shared their craft with me. My experience as an assistant director has taught me a lot about people management, and how to be effective through kindness, understanding, and discipline but it also indirectly taught me my craft.

I moved to the United States at the end of 2021. After having a life crisis due to the pandemic, depression, mental breakdown and epiphany, I decided to make my hobby a career, I never knew it would take me on a thrilling and rewarding journey.

In 2022 I become a freelance photographer, however I found an opportunity at a bespoke men’s tailor shop, Mark Russell. It was a great kickstart into the world of custom.

I’m a film maker at heart and decided to put my video skills to the test and become a hybrid shooter. I started delving into the world of social media and shifted my focus from high quality and cinematic pieces to a more engagement driven high shareability based videography. I was eventually recruited by a custom lifted truck shop that became one of the biggest producers of that segment in the world.

Since 2024 I worked for Apocalypse Manufacturing and Soflo Customs learning and honing my skills in social media, after two years and over 600 videos produced for social media platforms and over 1300 cars photographed I made the leap at the end of 2025 to go freelance and to offer my services to local businesses and brands from everything I had learned, through social media management, production and brand awareness driven content with an advertising flair and quality.

I also offer packages for Weddings and Events (festivals, fairs, corporate and celebrations) where I thrive under high pressure moments to capture the emotion, purpose and importance of the event.

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